Guest | Graphic Design
What are the major graphic identities of a company?
A company's main identifiers are the name and the mark which make up the logo. If a mark is used, it must reflect the company's style as well as be unique from other companies. Colour also plays an important part of your identity.
Tips:Browns and creams suggest tradition, bright colours, youthfulness, and subdued colours, maturity. Your identity tells people who you are and should attract the correct market.